Capsule Collection Launch
Prada Reporter
Play film
The launch film
Directed by Tommaso Ottomano · Enormous Film
A cinerama of impressions. Magnum photographs cascade across the frame as flashes, fragments, details, never fully held, always moving. A visual language built from layers rather than sequences, where each frame feels at once like a memory and a discovery. A fitting overture for a project that lives at the intersection of reportage, fashion, and the natural world.
“Reality and Truth are two very different things.”
Cristina De Middel · Magnum PhotographerWitness to Nature
At the heart of the project, an exhibition built with Magnum Photos. Projected across the walls of the space, the natural world arrives as image rather than scenery, and the visitor steps inside it, dwarfed by the same tension the collection borrows from: between the photographer and the world they set out to record.
Re-Nylon · detail
The collection
Prada Reporter is built around the iconography of the traveling photographer. Oversized jackets, Re-Nylon vests loaded with pockets, baggy trousers, a palette of black, olive green, and print. Clothes made to be worked in, carried, and worn out in the field.
Pop-up exhibition
The store doubled as the exhibition. Launched at Selfridges in London, Prada Reporter then carried “Witness to Nature” across eight cities, from New York and Singapore to Shanghai, Seoul, Tokyo, Osaka, and Hong Kong, each space the same hybrid of boutique and gallery.
The pop-up, city by city
Credits