GNV

A Stellar Summer

Agency
Dentsu Creative Italy
Year
2025
Role
Creative & AI Direction
About
Four new ships, four constellation names: Polaris, Orion, Aurora, Virgo. One summer campaign, produced entirely with AI. An astronaut was the perfect AI subject: a sealed suit, a gold visor, no face to get wrong. The stars were already in the brief. We just put someone in them.
GNV astronaut — gold visor and GNV badge
Astronaut holding the helmet, galaxy reflected in the visor

More than a Prompt

Before generating a single image, we knew exactly who this astronaut was. We designed the suit in full detail: outfit, textures, badges. Then we defined his poses, his personality, his presence in every frame. A complete character design process, executed entirely in AI. The result is a protagonist that feels consistent and recognizable across the entire campaign.

Key visuals — a character that lives, plays, travels

Campaign key visual Campaign key visual Campaign key visual Campaign key visual Campaign key visual Campaign key visual Campaign key visual Campaign key visual

One character, every touchpoint

Display adv, YouTube pre-roll, newsletter, website.

Display advertising banner
Display adv
YouTube pre-roll
YouTube pre-roll · 15″
Newsletter and loyalty
Newsletter & loyalty
GNV — ogni istante del viaggio conta

Credits

Client
GNV — Grandi Navi Veloci
Agency
Dentsu Creative Italy
Discipline
Full AI Production
Year
2025
Scope
Integrated Campaign
Creative Director
Filippo Di Lorenzo
All work →