Disney+ — the golden buzzer, Italia’s Got Talent

Disney+ | Italia’s Got Talent

L’incanto del talento

Agency
Dentsu Creative Italy
Year
2025
About
“Mirror, mirror on the wall… who’s the new judge, after all?” The integrated campaign launching the new season of Italia’s Got Talent plays on one of the most iconic Disney lines, turning it into a series of playful gags between judges and hosts. With Alessandro Cattelan, Mara Maionchi, Elettra Lamborghini, Frank Matano, Aurora Leone and Gianluca “Fru”: one of those rare times when you can say “it was magical” and actually mean it.
Italia’s Got Talent on Disney+ — launch film still Launch film — 30″
Italia’s Got Talent on Disney+ — key visual
0:30
Client
Disney+
Year
2025
Agency
Dentsu Creative Italy
Executive Creative Director
Stefano Battistelli
Creative Director
Filippo Di Lorenzo
Copywriter
Andrea Azzolini
Art Director
Luca Comasco
Production Company
MovieMagic
Executive Producer
Franziska Stubenruss
Directors
Bellone + Consonni
All work