Birra Moretti — Come piace a noi

Birra Moretti

Come piace a noi

Agency
Dentsu Creative Italy
Year
2025
Role
Creative Director
About
“Come piace a noi” marks a new chapter for Birra Moretti, Italy’s most widely enjoyed beer. The film invites people to embrace moments of togetherness with greater spontaneity — reminding them that when they laugh, drink, or eat the way we like it, life simply tastes better.
Birra Moretti — Come piace a noi, film still Play film — 30″

“Noi ragazzi di oggi” by Luis Miguel is an integral part of the creative vision: a song that speaks to the younger self in all of us, recalling a simpler, lighter time, when living with spontaneity came naturally.

The soundtrack re-entered the iTunes Italy chart at #37 the week of release.
Audience comment
Audience comment
“Noi ragazzi di oggi” at #37 on the iTunes Italy chart
Audience comment
Audience comment
Cinematography — lamp, shoe and Birra Moretti bottle

Cinematography

Capturing spontaneity sounds like an impossible brief, almost a contradiction in itself. Bellone + Consonni made it work through handheld camerawork, long rolling takes in search of natural moments, and the cinematography of Leandro Ferrão. The project is further enriched by film-shot footage and stills captured on set by the directors themselves.

Client
Heineken Italia
Year
2025
Creative Agency
Dentsu Creative
CCO
Riccardo Fregoso
Executive Creative Director
Stefano Battistelli
Creative Director
Filippo Di Lorenzo
Copywriter
Andrea Azzolini
Art Director
Luca Comasco
Production Company
Movie Magic Int.
Executive Producer
Giorgio Borghi
Directors
Bellone + Consonni
DoP
Leandro Ferrão
All work